BJ's Brewhouse "DeckTheHalls"

BJ's came to our team with a holiday-sized challenge: position their locations as a fan favorite during the Christmas season — and do it with a spot that captured the warmth, quirkiness, and pure spirit of the holidays. They wanted something fun, sweet, and unmistakably festive that would feel right at home in the most cheerful time of year. The concept? A full recreation of "Deck the Halls," performed entirely through sound effects pulled from the restaurant itself. Clinking glasses, sizzling pans, popping corks, swinging kitchen doors — every familiar sound of a BJ's location was orchestrated into a fully realized rendition of the holiday classic. And as the song builds to its final note, audiences get a charming cameo from the season's most beloved guest: Santa himself. Working end to end with BJ's in-house team, our team handled everything from creative concept through final delivery. The tone is warm, funny, sweet, and whimsical — letting the cleverness of the sound design carry the spot's personality while the cozy holiday atmosphere did the emotional heavy lifting. Every beat was tuned to make the song land musically and the brand land emotionally. The result? A 2024 holiday spot that was a huge hit for BJ's — earning strong engagement across TV, streaming, and social, and giving the brand a piece of holiday content that felt as good to watch as the season it celebrated. Check out how we helped BJ's deck the halls with a spot full of holiday spirit, restaurant charm, and one very special guest.