Build-a-Bear Workshop "Star Wars"

Build-A-Bear Workshop came to our team with a unique challenge: create a launch spot for their Star Wars plush collection, timed to the release of the franchise's most anticipated film in a generation — Star Wars: The Force Awakens. With BB-8 about to make his big-screen debut, the brand wanted a spot that felt as iconic as the moment itself. The concept? A frame-by-frame recreation of the film's teaser trailer — but with Build-A-Bear's plush versions of Chewbacca, Han Solo, Stormtroopers, Darth Vader, and BB-8 standing in for the live-action cast. Every shot, every beat, every bit of cinematic tension from the original teaser was rebuilt with the stuffed characters at the center of the action. Working end to end — directing, shooting, and editing — our team leaned into a nostalgic, cinematic tone that honored the franchise's visual language while letting the plush stars carry the charm. The result is a spot that feels like a love letter to Star Wars fans of every generation, with a wink that only Build-A-Bear could deliver. The result? A launch piece that was enthusiastically received by fans and drove major sales for the Star Wars Build-A-Bear collection, riding the cultural wave of The Force Awakens straight into the holiday season. Check out how we helped Build-A-Bear Workshop bring a galaxy far, far away to life — one plush hero at a time.