Dannon “Seeing John Stamos”

Dannon came to our team with a high-stakes challenge: create a fun, memorable Super Bowl spot for Oikos Greek Yogurt starring John Stamos — one that could stand out in the most competitive ad break of the year. We pitched several concepts, and the brand moved forward with two for full production: one for the Super Bowl itself, and a companion spot that ran throughout the larger campaign across major sporting events. In "Seeing John Stamos," women discover that eating Oikos Greek Yogurt has an unexpected side effect — the next person they see temporarily transforms into John Stamos. The spot opens on two wives chatting in the kitchen when one's out-of-shape husband strolls in wearing a speedo and a bad sunburn. A few quick spoonfuls of Oikos later, he's been replaced by a considerably more eye-pleasing Stamos. In collaboration with Y&R, our team produced the spot end to end — directing, shooting, and editing — leaning into the comedic timing and over-the-top visual gag that made the concept land. The tone is playful, self-aware, and built for the Super Bowl stage, with a punchline that pays off in a single beat. The result? The Super Bowl spot landed in the top 10 ads of the 2014 game, and the companion spots carried the campaign forward across major sporting events — earning significant attention for Dannon and helping cement Oikos Greek Yogurt's place in the cultural conversation. Check out how we helped Dannon turn a simple yogurt insight into one of the most talked-about spots of Super Bowl XLVIII.