FedEx "Teddy Bear"

FedEx came to our team with a tall order: deliver a spot that could grab serious eyeballs on a very small budget — and make the case that shipping through other carriers put your package at risk. The brief was as much a craft challenge as a creative one: punch above the budget, land a clear message, and give FedEx's in-house social team a piece that could really travel. The concept follows a teddy bear shipped through another carrier — and the harrowing journey he has to survive once the box is out of the right hands. Cut off from the safety of a proper shipping experience, our furry hero has to fend for himself through every twist of the trip, turning a simple package into a survival story. The contrast lands the message without ever having to say it: ship FedEx, or your teddy's on his own. Working end to end with FedEx's in-house social team, our team handled everything from creative concept through final delivery. The teddy was brought to life through a mix of puppetry and green screen work — a hands-on, craft-forward approach that gave the character real personality while keeping the production lean and efficient. The result is a piece that punches well above its budget, with a tone and a hero you can't help but root for. The result? A spot that was a total hit — running for years on FedEx's social channels and earning a second life inside the company as a creative benchmark, cited in future campaigns as an example of the best work the in-house team had ever produced and used to set the tone and style for the campaigns that followed. Check out how we helped FedEx turn a small budget into a long-running social hit — one teddy bear's harrowing journey at a time.