OverStock "TableRunner"

Overstock.com came to Ember Creative Agency with a brand challenge worth tackling head-on: customers assumed Overstock only sold overstock goods, when in reality the site carried a full range of new, brand-name products across every category. The campaign needed to flip that perception — and do it in a way that was memorable, sharable, and unmistakably Overstock. In "TableRunner," a husband finally comes through on his wife's long-standing request for a table runner. The only problem? He's misunderstood the assignment entirely — and instead of a piece of décor, he's hired a professional runner who's now sprinting laps on top of their dining room table. The gag lands in a single beat, with the comedic payoff doing exactly what the campaign set out to do: get people rethinking what they assumed about Overstock. Working end to end with Overstock's in-house team, our team handled everything from creative concept through final delivery. The tone is comedic and bold, built on a classic miscommunication premise that gave the spot universal appeal while keeping the brand insight front and center. Every choice — performance, pacing, punchline — was tuned to make the joke land instantly and the product point stick. The result? A campaign that was a huge success for the brand — reshaping perception of what Overstock actually sold and giving the team a comedic anchor to build the broader category story around. Check out how Ember Creative Agency helped Overstock.com turn a simple miscommunication into a perception-shifting moment of comedy.